Brand Background

BS-Free Business brings together a group of amazing business owners — creatives, consultants and agency owners — to create a space to collaborate and get support. This includes various podcasts focused on running a simple and sustainable services business. Elements of their style include inclusive photography, energetic colors, and unfiltered but balanced layouts. 

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My Role​

During my time as a Collateral & Layout contractor at Perennial Creative Co.,  I worked on developing offshoots of this brand, like various podcasts. This included creating cover art for the podcast as well as each of their episodes. Each cover's image and design need careful consideration on how it fit into a brand all about breaking the status quo. Additionally, each individual podcast needed to have it's own identity while still fitting into the overall BS-Free Business branding guidelines.

 

Beyond their podcast offerings, I also worked on other digital elements for the business, like landing pages, opt-in graphics, digital workbooks, email components, and promotional graphics.​​​