Brand Background

Community Medical offers primary and specialty health care in one’s own home. They were an existing company needing a reboot to prepare to sell. Seven months after starting the rebrand, the company was sold at its highest valuation to a national provider of primary mobile medical care.    

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My Role​

The identity of Community Medical needed a facelift.  Their logo needed a refresh and the company was looking to reinvent their style guidelines while keeping the heart of the company intact. During my time as a contractor at Expert Media Design, I provided design services to the team at AK Consultants & Healthcare. This consulting group was running the strategy behind the update. 

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Community Medical wanted to be approachable for their older audience. I organized content in easy-to-read layouts, chose a fresh green color palette, and utilized welcoming stock images.. The brand looks updated while still maintaining a traditional feel. This website didn't need to reinvent the wheel navigation wise, but it needed to portray a feeling a safety and understanding to clients. Made on WordPress with the oversight of a web developer, the site I designed and built focused on making all content available within 2 clicks.

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