Brand Background

Get Your Goal with Pahla B is a fitness, goal-oriented weight loss platform focused specifically on women over 50. Once women hit menopause, a lot struggle with unwanted weight gain. Pahla's programs aim to help shred pounds in a mindful and positive way. Her offerings include classes, membership groups, and a podcast.

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My Role​

During my time as a Collateral & Layout contractor at Perennial Creative Co., I worked on sculpting what the brand personality looked like throughout various materials. Pahla's voice was playful and encouraging, and the materials I developed that incorporated existing brand elements reflected that.

 

Throughout my time, I worked on designed course booklets that included interactive worksheets, illustrations, icons, and infographics. To advertise the programs, I also developed a web page, email graphics, and social media templates that were customizable on Canva. For in-person events, promotional flyers were created with applicable information. 

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