Brand Background

Intrinsia Health was a fairly well established brand. They had a a strong visual identity they had developed on their own. They came needing to translate this brand into a website. 

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Utilizing the already established branding language, I created a website that felt contemporary and vibrant, while still prioritizing communicating their mission to clients. This project was done during my time at Expert Media Design as lead designer, in partnership with AK Consulting & Healthcare. 

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My Role​

Using Adobe XD, two homepage designs are created based on the existing branding. One focused on the bold colors they utilized, while the other leaned into the organic elements of their logo icon. This was done to understand the direction Intrinsia wanted to take their visual language in.

 

Once a homepage mock was chosen, an outline and wireframe of the website navigation was drafted. Then, a prototype of the full website was created using the chosen design style and was presented to the client.  After approval, I built the site on Wordpress with CSS customizations, under the supervision of a web developer.

 

Beyond that, print materials such as business cards, booklets, and flyers were designed for the client.

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