​My Role​

During my time as Lead Designer at Expert Media Design, I have created logos for numerous clients. The logo process at EMD is simple. After discovering the client's goals and preferences, I start out by creating three different styles of logos. By kicking off with contrasting styles, it's easier to narrow down the client's preference — which can challenging for them to articulate in the beginning of the process.

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The logo is also displayed with a graphic treatment to give a glimpse into what the branding could feel like. Below are all logos I have designed. From there, logos are developed into their final phase. When completed, final files are provided to the client. In addition, a style guide with logo guidelines, color information, type treatments, and an example design is given.

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