Roxanne
Carne
PERSONAL STYLIST
Print, Digital, Web, & Social Media
Brand Background
Featured on ABC, CBS, FOX, and more, Roxanne Carne can help define one's personal style using her tried-and-true tools. She offers styling services that transforms a client's wardrobe and their confidence. Her brand is polished, girly, and upscale.
My Role
Roxanne offers her insights in a variety of formats, one of which being her Trend Reports. During my time as a contractor at Perennial Creative Co., I refreshed these guides — coined Style Files — to reflect the current season and new trends. In this interactive PDF, each clothing item links to a place to purchase. Beyond that, I created promo graphics for each season, various digital promotional materials, and stationary sets to be sent to clients.
Roxanne's team has an active online presence. To keep up with their posting, I've created and reformatted countless social post templates to fit the style guidelines. These are made in Canva so that their team has the ability to edit and produce graphics as they need. Additionally, custom email headers and blog featured images were created using Adobe tools.
Each Style File is updated for the year and the season. Here, you can see the Autumn/Winter guide. These must stay within brand while still reflecting the current seasonal feel. Each guide begins with an interactive menu that outlines each category, taking you to its individual page with the click of a mouse.
